Korean tourists are full, and Zhangjiajie’s tourism is still losing money

“The mountains in Zhangjiajie are crowded with Koreans.”

Since the beginning of this year, social media has been discussed by Zhangjiajie with more discussions on Korean tourists.On April 16, the Hunan Provincial Department of Culture and Tourism disclosed that in the first quarter of this year, Hunan received 406,100 entry tourists, an increase of 14.28 times year -on -year; the income of foreign exchange revenue of immigration tourism was 127.519 million US dollars, a year -on -year increase of 23.71 times.

Among them, Zhangjiajie City is the main destination of entry tourists in Hunan, especially Korean tourists.In the first quarter, Zhangjiajie City received 261,200 inbound tourists, an increase of 47.58 times over the same period in 2023, and an increase of 44.44%over the same period in 2019. Among them, South Korean tourists reached 105,100, an increase of 367.76 times the same period in 2023, an increase of the same period in 2019.27.07%.

This brings a wave of waves to Zhangjiajie’s tourism market.Li Li, the head of the local travel agency, told Times Finance that the number of Korean travel groups received since last year has increased, and this year has recovered more rapidly. At present, the travel agency has launched a tourist group for the second half of South Korean passengers.

As the only listed tourism company in Zhangjiajie, Zhangjiajie Tourism Group (hereinafter referred to as “Zhangjiajie”) does not seem to benefit.The first quarter financial report released by Zhangjiajie (000430.SZ) shows that it is expected to lose 45 million yuan to 50 million yuan during the period, and the loss will increase by 66%over the same period last year.At the same time, Zhangjiajie’s cooperation with Wanda was gone.

Korean tourists are full of Zhangjiajie,

The travel community period has been arranged until October

South Korean customers have always been the main source of overseas customers in Zhangjiajie.

Around 2000, Korean customer bases that have been tourism and trade in South Korea have begun to grow.In 2006, the international direct route of Seoul -Changsha, South Korea, was opened. There were 21 flights every week. In addition, the Chang (German) Zhang (home) highway was opened. The route was welcomed by Korean tourists and travelers.

In February of this year, the Ministry of Land and Transport of South Korea said that the number of passengers in China and South Korea broke through one million people after four years. Each aircraft company also announced that it would resume or increase routes such as Incheon to Zhangjiajie.

Li Li, the person in charge of the travel agency, told Times Finance that the size of Korean tourists has basically returned to the pre -epidemic since the beginning of this year, and the number of Korean tourists in the scenic area has also increased significantly.Local travel agencies have the announcement of Korean tourists and travel group lines, and most of them are equipped with Korean tour guides and customer service. At present, their travel agencies have also launched the tourist group for Korean tourists in May to October.

Xiao Ling traveled to Zhangjiajie City in April. She had heard that Korean tourists had greatly increased.Xiao Ling observed that most Korean tourists used middle -aged and elderly people, especially middle -aged people accompanied their parents to travel. “They are keen to climb mountains, and Tianmen Mountain meets several Korean tour groups.”

According to the conventional routes provided by the travel agency, Korean tourists go to Zhangjiajie City to pickle the card attractions as a 5A -level Tianmen Mountain Scenic Area. It is located in Yongding District, Zhangjiajie City, Hunan Province. It is the highest mountain in Zhangjiajie City.In addition, there are Tianzishan, Shili Gallery, Huanglong Cave, Baofeng Lake and other scenic spots.

Among them, Baofeng Lake Scenic Area and Shili Gallery Tourism Tram belong to Zhangjiajie Tourism Group operations. In addition, there are four -star international hotels in Zhangjiajie.

On April 17, Times Finance called Zhangjiajie Tourism Securities Department as an investor. Relevant staff said that the hot growth of Korean tourists drove accommodation, scenic spots, and transportation formats.On the whole, Korean tourists are still relatively small than domestic tourists. The company’s business is more domestically.

The performance disclosed by Zhangjiajie showed that the net loss was recorded to 50 million yuan in the first quarter. The main reason for the increase in losses compared with the same period of the previous year was that the number of ticket purchasers in this period was reduced by 5.43 million yuan year -on -year.At the same time, sales costs increased by 4.07 million yuan year -on -year, and income tax expenses increased by 7.15 million yuan year -on -year.

Cooperation with Wanda fails,Da Yong Ancient City is still losing money

Zhangjiajie is one of the few scenic spots that have not yet turned losses.

On April 12, Zhangjiajie released the 2023 Annual Report Express that last year, the total operating income was 420 million yuan, an increase of 217.02%over the same period last year, mainly due to the year -on -year year -on -year increase of the company’s tourist reception, which drove operating income by 287 millionYuan.At the same time, the net profit attributable to shareholders of listed companies was 239 million yuan.

Due to depreciation and amortization and financial expenses of the Da Yong Ancient City Company, Zhangjiajie is still losing money.

It is reported that the project was built by Zhangjiajie about 2 billion yuan. It is the largest urban tourism cultural project currently in Zhangjiajie.The project started construction in 2016. Due to the long construction cycle, Da Yong Ancient City was postponed, and finally put into trial operation in June 2021.However, affected by the downturn in the tourism market, the subsequent investment and operation of the project are not expected.At the same time, after the completion of the project, a large number of depreciation, amortization, and financial costs are included in the annual profit and loss.

In 2023, Zhangjiajie expected that the project in the Da Yong ancient city project was 249 million yuan, an increase of 99 million yuan year -on -year, mainly due to the loss of 75.15 million yuan in asset impairment and the deferred income tax assets returned to 36.59 million yuan.

It is understood that due to investment promotion, Da Yong Ancient City has not yet fully operated.In November last year, on the investor interactive platform, Zhangjiajie said in the problem of losing money in the ancient city of Da Yong that Da Yong Ancient City dragged down the listed company because of its heavy investment and long construction cycle.The specific plan to cooperate with Wanda is still further negotiating, and the company believes that it takes time to resolve the crisis.

The cooperation with Wanda was once regarded by the outside world as an opportunity to reverse the situation in the ancient city of Dasong.

In April 2023, Zhangjiajie reached a cooperation with Dalian Wanda Group. The two parties planned to cooperate around the operation planning, investment operation operations, and the preliminary planning, construction management, and investment operations of the vacant parts in the construction part of the construction part of the Daiyong Ancient City project.However, since the second half of last year, Dalian Wanda Group has also encountered pressure on debt exhibitions and IPOs.

On April 16 this year, Zhangjiajie interacted with the Shenzhen Stock Exchange that cooperation with Wanda signed a strategic cooperation agreement in 2023 because there was no substantial cooperation, and the strategic agreement was invalid.The above -mentioned securities representatives also stated that the framework agreement with Wanda has expired automatically in January 2024; Wanda said there was no too much information disclosure.

On the investor interactive platform, many investors expressed concern about the operation of the ancient city of Da Yong, and proposed that the costumes of short costumes can be opened.The above -mentioned securities representatives said that they are still trying to find partners, and the income issues of the project are also “very urgent.”

On social platforms, many consumers reflect that the number of tourists in the ancient city of Da Yong is small and quiet and deserted.A tourist who went to Zhangjiajie during the Qingming holiday told Times Finance that the ancient city of Dayong felt that it was not fully developed. The landscape was basically modern buildings that imitated Dongyong culture.

Zhou Mingqi, the founder of Jingjian Think Tank, pointed out that there are two types of scenic spots in China, one is mountain scenic spots, and one is the ancient city scenic area.It believes that Zhangjiajie Tourism should change from the traditional tourism vacation to build a product for vacation in scenic spots. It iterates and upgrades according to the resources of its scenic spots, and increases secondary consumption or value -added income instead of building an ancient town.Lack of precise positioning and judgment errors since the beginning. “

In addition, since 2017, the integration of mergers and acquisitions has been included in the strategic planning, claiming that it is necessary to integrate and control high -quality tourism resources so far, Zhangjiajie Tourism has not yet had a large acquisition or injection of assets in recent years.

Zhangjiajie is still waiting for the inflection point of a performance.